Client Overview
KireiBD is a Bangladesh-based beauty and personal care e-commerce platform specializing in authentic Japanese and Korean imported products. The brand serves customers through both online digital channels and POS-enabled physical retail outlets, operating at a national scale with high daily order volumes.
KireiBD's core value proposition is built on trust, authenticity, and convenience. As customer demand increased and operations expanded across multiple suppliers and regions, the company required a more robust technology foundation to support growth without compromising inventory accuracy, fulfillment speed, or customer experience.
To address these challenges and future-proof their operations, KireiBD partnered with The Tork to design and implement a fully integrated, scalable omnichannel commerce ecosystem.
Client: KireiBD
Industry: Beauty & Personal Care E-commerce
Partner: The Tork
Project Type: Omnichannel E-commerce Platform (Online + POS + Supplier Sync)
Delivery Status: Successfully Deployed and Scaled Nationwide
The Challenge
As KireiBD scaled rapidly, limitations in their existing systems began to surface. Disconnected platforms, manual processes, and delayed data synchronization started impacting operational efficiency and customer satisfaction.
Business Challenges
- •Customer concerns regarding the authenticity of imported beauty products
- •Overselling and stockouts caused by delayed inventory updates
- •Fragmented customer data between POS systems and the online store
- •Inconsistent reward points and membership benefits across channels
- •High dependency on manual operational workflows
- •Limited visibility into customer behavior, loyalty trends, and repeat purchases
- •Difficulty scaling fulfillment operations during nationwide sales campaigns
- •Increasing customer support pressure related to delivery status and rewards
Technical Challenges
- •Real-time inventory synchronization across multiple suppliers
- •Bi-directional POS and online data sync (products, pricing, customers, rewards)
- •Managing high order volumes with reliable fulfillment tracking
- •Integrating multiple delivery partner APIs
- •Handling real-time notifications and parcel status updates
- •Maintaining consistent performance across web and mobile apps
- •Supporting traffic spikes during campaigns
- •Ensuring data accuracy and system stability at scale
Project Goals
The collaboration aimed to build a unified omnichannel platform that would :
- •Ensure product authenticity and customer trust
- •Enable real-time inventory and supplier synchronization
- •Unify POS and online customer data
- •Automate rewards, loyalty programs, and membership tiers
- •Improve order fulfillment speed and delivery visibility
- •Reduce manual operational workload through automation
- •Deliver a seamless web and mobile shopping experience
- •Support data-driven growth with analytics and insights
- •Scale reliably across Bangladesh
Solution We Provided
The Tork designed and developed a fully integrated omnichannel e-commerce ecosystem that connected suppliers, POS systems, delivery partners, and digital storefronts into a single centralized platform
The solution focused on real-time data synchronization, automation, and performance optimization ensuring that every part of the business operated as one connected system.
Key capabilities included automated inventory updates, synchronized customer and loyalty data, live parcel tracking, AI-powered customer support, and scalable infrastructure optimized for high traffic and order volumes.
Strategy & Approach
The Tork followed aplatform-first, integration-driven approach,ensuring long-term scalability, operational efficiency, and customer trust.
Key strategic priorities included :
- •Centralized data architecture
- •Real-time system synchronization
- •Automation to reduce manual dependency
- •Performance-optimized infrastructure
- •Trust and transparency as core UX principles
Every system—from inventory to rewards—was designed to function as part of one unified commerce ecosystem.
Regular Features for the Project
- •User registration and authentication
- •Product catalog and category management
- •Shopping cart and checkout system
- •Secure payment gateway integration
- •Order management and tracking
- •Web and mobile app interfaces
- •Customer profiles and address management
- •Admin dashboard and reporting
- •Promotions and discount management
Customized Unique Features
- •Product Authenticity Verification Moduleto build customer trust
- •Real-time supplier stock synchronizationvia webhooks
- •Bi-directional POS integrationfor:
- ▸Products & pricing
- ▸Customer data
- ▸Reward points and memberships
- •Live parcel tracking systemintegrated with delivery partners
- •Automated membership tier upgradesbased on activity and spending
- •AI-powered customer support (My Alice)for instant assistance
- •Zapier AI workflow automationfor business operations
- •Advanced analytics dashboardsfor behavior, rewards, and conversions
Technology We Used
- Frontend (Web) :Next.js, React, TypeScript, JavaScript
- Backend :Laravel (PHP), MySQL, Redis Caching
- Mobile Application :Flutter
- Infrastructure & Performance :DigitalOcean, Cloudflare CDN, Redis caching layers
- Analytics & Marketing :Facebook Pixel, Google Tag Manager
- Automation & AI :My Alice (AI-powered chat support), Zapier AI (automation workflows)
Execution Highlights
- •Real-time inventory and supplier synchronization preventing overselling and stockouts
- •Seamless POS ↔ online store integration for products, customers, and rewards
- •Live parcel tracking integrated directly into the customer experience
- •Automated order processing and delivery workflows
- •Loyalty and membership automation driving repeat purchases
- •AI-powered customer support reducing response time and support load
- •Performance-optimized web and mobile apps ensuring smooth shopping during peak traffic
Performance Metrics
- •147,371 registered users
- •77,572 active customers
- •232,955 orders processed
- •85.67% order success rate
- •98% customer recommendation rate
- •Significant reduction in overselling and stockout incidents
- •Faster order fulfillment through automated workflows
- •Reduced customer support inquiries related to delivery and rewards
- •Improved data accuracy across POS and online platforms
Key Outcomes
- •Successful nationwide scaling of KireiBD’s commerce operations
- •Strong improvement in customer trust through product authenticity verification
- •Increased repeat purchases driven by loyalty and membership automation
- •Reduced operational overhead through real-time sync and automation
- •Improved customer experience across web, mobile, and physical retail
- •A stable, scalable platform capable of supporting future growth
Project Team Overview
- •Team Size :7–10 members
Roles :
- •Project Manager
- •Backend Developers (Laravel)
- •Frontend Developers (React / Next.js)
- •UI/UX Designer
- •QA Engineer
- •DevOps / Infrastructure Support
- •Automation & Integration Specialist
Takeaway
This project demonstrates how a well-integrated omnichannel commerce platform can transform operational complexity into a competitive advantage. By focusing on real-time data, automation, and customer trust, The Tork helped KireiBD scale efficiently while delivering a consistent and reliable shopping experience nationwide.
Conclusion
The KireiBD project highlights how a trust-first, fully integrated commerce ecosystem can drive sustainable growth in the beauty e-commerce sector. By unifying inventory, POS, suppliers, rewards, and delivery systems into a single real-time platform, The Tork enabled KireiBD to eliminate operational gaps, strengthen customer confidence, and scale with confidence.
KireiBD is now equipped with a future-ready platform designed for performance, automation, and long-term success.
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