KireiBD: Building a Trusted, Scalable Beauty Commerce Ecosystem
Client: KireiBD
Industry: Beauty & Personal Care E-commerce
Challenge: Ensuring product authenticity, real-time inventory accuracy, and seamless POS online synchronization at scale
Result: 232,955 orders processed with an 85.67% success rate and 98% customer recommendation.
Location: East Nasirabad, Chittagong.
Date: 24 January 2024
Categories: Ecommerce
Client Background
KireiBD is one of Bangladesh's leading online platforms for authentic beauty and personal care products. The brand focuses on importing verified international products while offering customers a reliable, convenient, and trust-driven shopping experience across web, mobile, and physical retail touchpoints.
As the platform rapidly scaled nationwide, KireiBD needed a technology partner capable of handling operational complexity while maintaining customer trust and experience. That's where The Tork came in.
The Problem
As demand grew, KireiBD faced multiple interconnected challenges:
- •Customer concern around the authenticity of imported beauty products
- •Inventory mismatches due to multiple suppliers and regions
- •Lack of real-time stock synchronization, leading to overselling and stockouts
- •Fragmented POS and online store data
- •Inconsistent reward points and membership tiers
- •Limited visibility into parcel delivery status
- •Need for a fast, intuitive, mobile-first shopping experience
Without a unified system, operational inefficiencies risked impacting brand trust, loyalty, and long-term scalability.
Project Goals
The Tork partnered with KireiBD to:
- •Build a scalable, reliable e-commerce platform
- •Ensure 100% product authenticity and transparency
- •Enable real-time inventory and supplier syncing
- •Unify POS and online customer data
- •Automate rewards, loyalty, and membership tiers
- •Improve delivery visibility and customer experience
- •Support data-driven growth through analytics and automation
Strategy & Approach
The Tork adopted a platform-first, integration-driven approach, focusing on:
- •Centralized data architecture
- •Real-time system synchronization
- •Customer trust and experience as core design principles
- •Automation to reduce manual dependency
- •Future-ready scalability for growth
Every system—from inventory to rewards—was designed to work as one connected ecosystem.
Execution Highlights
- •Product Authenticity Module enabling customers to verify genuine products
- •Centralized Inventory Dashboard with real-time stock updates
- •Supplier stock synchronization via automated webhooks
- •POS ↔ Online Store integration for:
- ▸Products & pricing
- ▸Customer profiles
- ▸Reward points and memberships
- •Real-time parcel tracking through delivery partner APIs
- •Responsive, mobile-optimized UI/UX for seamless shopping
- •Secure payment gateway integration
- •Automated membership engine updating tiers based on user behavior
- •Customer analytics & insights dashboard
- •AI-powered support (My Alice) for faster customer assistance
- •Workflow automation using Zapier AI
Results (Within Platform Growth Phase)
- •147,371 total registered users
- •77,572 active customers
- •232,955 orders successfully processed
- •85.67% order success rate
- •98% customer recommendation rate
- •Significant reduction in:
- ▸Inventory mismatches
- ▸Support tickets related to delivery & rewards
- ▸Manual POS reconciliation
KireiBD successfully transitioned into a trust-led, data-driven commerce platform capable of scaling nationwide.
Why This Matters
For e-commerce brands handling authentic products, multi-channel sales, and loyalty-driven growth, disconnected systems can limit scale.
This project demonstrates how integrated technology, automation, and UX-first design can transform operations while strengthening customer trust.
Conclusion
The KireiBD project demonstrates how a trust-first, fully integrated commerce ecosystem can power sustainable growth in the beauty e-commerce sector. By unifying inventory, POS, suppliers, rewards, and delivery systems into a single real-time platform, The Tork helped KireiBD eliminate operational gaps while strengthening customer confidence. The solution ensured product authenticity, reduced inventory errors, and delivered a seamless shopping experience across digital and physical touchpoints. With strong automation, data-driven insights, and scalable architecture, KireiBD successfully transformed into a nationwide, loyalty-driven commerce platform proving that smart technology integration is a key driver of trust, efficiency, and long-term growth.
Looking to build a scalable, intelligent, and customer-centric digital platform?
The Tork helps brands turn operational complexity into competitive advantage.